Socio-economic statistics for Northwood, City of Stoke-on-Trent

We have collated a series of socio-economic statistics for Northwood in Stoke-on-Trent from UK government sources such as the 2021 Census and the Index of Multiple Deprivation. They should give you a broad snapshot of the area and the surrounding locations. Are the residents of Northwood older than the national average or younger? What is the population of Northwood and Stoke-on-Trent? Is Northwood an unemployment hotspot? This page should provide you with the answers.

What are the occupations of the residents of Northwood?

The largest employment sector in Northwood is Elementary Occupations. The smallest employment sector is Managers, Directors & Senior Officials.
Sector Proportion
Elementary Occupations 17.01%
Skilled Trades 12.85%
Caring, leisure & Other Services 11.08%
Associate Professional & Technical 10.64%
Professional Occupations 10.2%
Process Plant & Machine Operatives 9.9%
Administrative & Secretarial 9.48%
Managers, Directors & Senior Officials 7.48%

Northwood Unemployment Statistics

Since the introduction of Universal Credit, The Department for Work & Pensions have not issued any statistics (in our view) that can be used to ascertain the levels of unemployment or under employment in the UK, just meaningless geographic counts. However, the Office of National Statistics does publish claimant counts of people receiving out of work benefits, be that legacy Jobseeker’s Allowance or Universal Credit as a proportion of people over 16. These figures are usually updated once a month and are for Local Authority Districts and Unitary Authority Districts. So below are the figures of Stoke-on-Trent.
Area Unemployed Yearly Change
Stoke-on-Trent 5.6% -0.2%
West Midlands 5% -0.3%
England 3.8% -0.3%
UK 3.7% -0.3%
Source: Office for National Statistics (ONS), Last Retrieved: March 2023
The 2021 census had data on people who were economically active (seeking work) yet unemployed on Census day (Sunday March 21st 2021). These statitics do cover Northwood on a ward level. However, it has to be noted that the Census day was during the height of the Covid19 pandemic and therefore are not reflective of normal levels of unemployment. For example, between March 2020 and June 2020 people claiming Universal Credit doubled in most areas of the United Kingdom and then steadily declined up to the day of the Census and beyond. This data also contains the proportion of people in part-time work (working between 1-35 hours per week), which maybe an indicator of under employment in Northwood.
Economic Status Proportion
In Employment 56.7%
In Part-Time Work 26.12%
Unemployed 5.77%
73.88% of the people in work, are in full-time employment in Northwood

Northwood Health Statistics

Birches Head and Central Forest Park has a significantly lower proportion of residents (>5%) describing their health as very good than the national average for England.
Area VG G F B VB
Birches Head and Central Forest Park 42.41% 36.52% 14.7% 4.66% 1.71%
Stoke-on-Trent 42.67% 35.16% 14.81% 5.63% 1.73%
West Midlands 46.4% 34.38% 13.54% 4.37% 1.31%
England 48.49% 33.71% 12.65% 3.98% 1.17%
VG = Very Good, G = Good, F = Fair, B = Bad & VB = Very Bad

How has the health of residents in Stoke-on-Trent changed since 2011?

Stoke-on-Trent residents who describe their health as either good or very good has increased by 1.2% between the 2011 and 2021 census.
Year VG G F B VB
2011 41.97% 34.66% 15.33% 6.17% 1.87%
2021 42.67% 35.16% 14.81% 5.63% 1.73%
VG = Very Good, G = Good, F = Fair, B = Bad & VB = Very Bad

How many residents own or rent their home in Northwood and Stoke-on-Trent

We have taken the raw data from the 2021 census and calculated what proportion of people in Northwood either own or rent their home. All percentages have been rounded to two decimal places. 59.77 of residents own their home either outright or mortgaged. 40.23 of Northwood residents rent their home either privately or through a social landlord.
Area Owned Rented
Birches Head and Central Forest Park 59.77% 40.23%
Stoke-on-Trent 56.75% 43.25%
West Midlands 62.8% 37.2%
England 61.31% 38.69%

Northwood has a lower level of home ownership than than the national average.

Northwood compared to other wards in Stoke-on-Trent

# Ward Owned Rented
1 Meir Park 90.05% 9.95%
2 Hanford and Trentham 85.4% 14.6%
3 Meir Hay 83.99% 16.01%
4 Weston Coyney 79.95% 20.05%
5 Broadway and Longton East 71.67% 28.33%
6 Baddeley, Milton and Norton 71.44% 28.56%
7 Lightwood North and Normacot 69.27% 30.73%
8 Eaton Park 68.49% 31.51%
9 Sneyd Green 66.77% 33.23%
10 Great Chell and Packmoor 66.67% 33.33%
11 Burslem Park 64.09% 35.91%
12 Hollybush and Longton West 63.9% 36.1%
13 Blurton East 61.15% 38.85%
14 Goldenhill and Sandyford 61% 39%
15 Dresden and Florence 60.91% 39.09%
16 Sandford Hill 59.98% 40.02%
17 Birches Head and Central Forest Park 59.77% 40.23%
18 Hartshill and Basford 53.86% 46.14%
19 Fenton East 53.65% 46.35%
20 Bradeley and Chell Heath 53.4% 46.6%
21 Little Chell and Stanfield 53.19% 46.81%
22 Ford Green and Smallthorne 50.47% 49.53%
23 Fenton West and Mount Pleasant 50.2% 49.8%
24 Springfields and Trent Vale 50.14% 49.86%
25 Penkhull and Stoke 49.9% 50.1%
26 Blurton West and Newstead 49.79% 50.21%
27 Moorcroft 49.56% 50.44%
28 Boothen and Oak Hill 49.5% 50.5%
29 Meir South 47.95% 52.05%
30 Tunstall 47.33% 52.67%
31 Abbey Hulton and Townsend 47.07% 52.93%
32 Meir North 42.31% 57.69%
33 Etruria and Hanley 40.02% 59.98%
34 Joiner's Square 36.31% 63.69%
35 Burslem Central 35.7% 64.3%
36 Bentilee and Ubberley 30.82% 69.18%
37 Hanley Park and Shelton 28.31% 71.69%
Northwood is ranked 17 out of 37 wards in Stoke-on-Trent for the percentage of home owners.

Northwood & Stoke-on-Trent Immigration Statistics

We have analysed the Census 2021 raw data on country of birth and compiled immigration statistics as percentages of the population. All percentages have been rounded to two decimal places. Below are the figures for Northwood in the Stoke-on-Trent local area district.

Area Born in UK Born outside UK
Birches Head and Central Forest Park 86.07% 13.93%
Stoke-on-Trent 86.9% 13.1%
West Midlands 84.84% 15.17%
England 82.65% 17.35%

Northwood compared to other wards in Stoke-on-Trent

# Ward Born in UK Born outside UK
1 Etruria and Hanley 61.13% 38.87%
2 Hanley Park and Shelton 66% 34%
3 Moorcroft 70.35% 29.65%
4 Joiner's Square 71.43% 28.57%
5 Lightwood North and Normacot 75.94% 24.06%
6 Tunstall 77.35% 22.65%
7 Hartshill and Basford 78.2% 21.8%
8 Boothen and Oak Hill 79.56% 20.44%
9 Burslem Central 79.72% 20.28%
10 Penkhull and Stoke 82.17% 17.83%
11 Springfields and Trent Vale 82.84% 17.16%
12 Dresden and Florence 84.12% 15.88%
13 Little Chell and Stanfield 85.41% 14.59%
14 Birches Head and Central Forest Park 86.07% 13.93%
15 Bentilee and Ubberley 87.66% 12.34%
16 Sneyd Green 88.07% 11.93%
17 Fenton East 88.08% 11.92%
18 Burslem Park 89.33% 10.67%
19 Fenton West and Mount Pleasant 89.46% 10.54%
20 Blurton West and Newstead 89.88% 10.12%
21 Meir North 90.18% 9.82%
22 Goldenhill and Sandyford 90.93% 9.07%
23 Meir South 91.24% 8.76%
24 Ford Green and Smallthorne 92.62% 7.38%
25 Abbey Hulton and Townsend 92.89% 7.11%
26 Bradeley and Chell Heath 93.37% 6.63%
27 Blurton East 93.54% 6.46%
28 Sandford Hill 93.68% 6.32%
29 Hollybush and Longton West 93.73% 6.27%
30 Eaton Park 94.01% 5.99%
31 Hanford and Trentham 94.1% 5.9%
32 Broadway and Longton East 94.77% 5.23%
33 Baddeley, Milton and Norton 95.09% 4.91%
34 Great Chell and Packmoor 95.18% 4.82%
35 Weston Coyney 96.57% 3.43%
36 Meir Park 96.84% 3.16%
37 Meir Hay 96.87% 3.13%
'; Northwood is ranked 14 out of 37 wards in Stoke-on-Trent for the number of residents born outside of the UK.

Northwood Age Distribution Statistics

We have taken the raw data from the 2021 Census and the calculated the proportion of age groups in Birches Head and Central Forest Park.
Age Band Proportion
4 & under
5 - 9 years
10 - 15 years
16 - 19 years
20 - 24 years
25 - 34 years
35 - 49 years
50 - 64 years
65 - 74 years
75 - 84 years
85 years & over

Northwood Education Statistics

We have taken the raw data from the 2021 census to found of the level of education Northwood residents have in terms of formal qualifications as a percentage. The UK government breaks qualifications down into 7 levels. A detailed explanation of these levels can be found here. However, the Census groups these into just 4 \'levels\'. Here are some examples of the qualifications each census level represents when not stated;

  • Level 1 - GCSE grades D, E, F, or G & below
  • Level 2 - GCSE A*, A, B, C or O Level grades A, B or C
  • Level 3 - A or AS qualification at any grade
  • Level 4 - HNC, Bachelors Degree, Masters Degree or Phd

In this first table we have compared Northwood to the national average for England.
Level Birches Head and Central Forest Park England
No Qualifications 25.5% 18.08%
Level 1 11.19% 9.69%
Level 2 15.18% 13.32%
Apprenticeship 8.27% 5.32%
Level 3 17.08% 16.92%
Level 4 19.78% 33.92%

What is the population of Northwood and Stoke-on-Trent?

The table below contains the populations figures for each ward in Stoke-on-Trent including Northwood. These population ONS figures are estimated are dated Mid 2020.

Ward Population
Abbey Hulton and Townsend 10285
Baddeley, Milton and Norton 16849
Bentilee and Ubberley 11354
Birches Head and Central Forest Park 11092
Blurton East 5158
Blurton West and Newstead 7295
Boothen and Oak Hill 6088
Bradeley and Chell Heath 5687
Broadway and Longton East 5147
Burslem Central 7024
Burslem Park 4887
Dresden and Florence 5023
Eaton Park 4326
Etruria and Hanley 7991
Fenton East 6162
Fenton West and Mount Pleasant 5706
Ford Green and Smallthorne 6161
Goldenhill and Sandyford 6254
Great Chell and Packmoor 9786
Hanford and Trentham 11222
Hanley Park and Shelton 6675
Hartshill and Basford 7301
Hollybush and Longton West 5821
Joiner's Square 6530
Lightwood North and Normacot 5509
Little Chell and Stanfield 6693
Meir Hay 4363
Meir North 6205
Meir Park 4445
Meir South 6008
Moorcroft 5862
Penkhull and Stoke 6821
Sandford Hill 6054
Sneyd Green 5354
Springfields and Trent Vale 7250
Tunstall 6840
Weston Coyney 5394
Stoke-on-Trent Total 256622



Last updated: 20/02/2024, Additional Sources: Office for National Statistics & Department for Work & Pensions.



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