Socio-economic statistics for New Brighton, Wirral

Socio-economic statistics for New Brighton, Wirral

We have collated a series of socio-economic statistics for New Brighton in Wirral from UK government sources such as the 2021 Census and the Index of Multiple Deprivation. They should give you a broad snapshot of the area and the surrounding locations. Are the residents of New Brighton older than the national average or younger? What is the population of New Brighton and Wirral? Is New Brighton an unemployment hotspot? This page should provide you with the answers.

New Brighton Health Statistics

Wallasey has more residents (very_good_pc-$country_health->very_good_pc, 2)%) describing their health as very good than the national average for England.
Area VG G F B VB
Wallasey 48.57% 33.43% 12.75% 4.04% 1.21%
Wirral 46.49% 32.07% 14.17% 5.57% 1.69%
North West 47.73% 32.71% 13.36% 4.77% 1.43%
England 48.49% 33.71% 12.65% 3.98% 1.17%
VG = Very Good, G = Good, F = Fair, B = Bad & VB = Very Bad

How has the health of residents in Wirral changed since 2011?

Wirral residents who describe their health as either good or very good has increased by 0.35% between the 2011 and 2021 census.
Year VG G F B VB
2011 46.29% 31.92% 14.29% 5.77% 1.73%
2021 46.49% 32.07% 14.17% 5.57% 1.69%
VG = Very Good, G = Good, F = Fair, B = Bad & VB = Very Bad

New Brighton Age Distribution Statistics

We have taken the raw data from the 2021 Census and the calculated the proportion of age groups in Wallasey.
Age Band Proportion
4 & under
5 - 9 years
10 - 15 years
16 - 19 years
20 - 24 years
25 - 34 years
35 - 49 years
50 - 64 years
65 - 74 years
75 - 84 years
85 years & over

How many residents own or rent their home in New Brighton and Wirral

We have taken the raw data from the 2021 census and calculated what proportion of people in New Brighton either own or rent their home. All percentages have been rounded to two decimal places. 79.28 of residents own their home either outright or mortgaged. 20.72 of New Brighton residents rent their home either privately or through a social landlord.
Area Owned Rented
Wallasey 79.28% 20.72%
Wirral 65% 35%
North West 62.33% 37.67%
England 61.31% 38.69%

New Brighton has a significantly higher level of home ownership than the national average. This is indicative or an economically wealthy area.

New Brighton compared to other wards in Wirral

# Ward Owned Rented
1 Greasby, Frankby and Irby 87.77% 12.23%
2 Heswall 87.47% 12.53%
3 Clatterbridge 86.37% 13.63%
4 West Kirby and Thurstaston 80.49% 19.51%
5 Pensby and Thingwall 80.32% 19.69%
6 Wallasey 79.28% 20.72%
7 Eastham 79.05% 20.95%
8 Hoylake and Meols 78.76% 21.24%
9 Moreton West and Saughall Massie 76.94% 23.06%
10 Bebington 74.16% 25.84%
11 Prenton 72.81% 27.19%
12 Oxton 67.77% 32.23%
13 Claughton 64.87% 35.13%
14 New Brighton 61.8% 38.2%
15 Bromborough 61.76% 38.24%
16 Liscard 58.51% 41.49%
17 Leasowe and Moreton East 58.06% 41.94%
18 Upton (Wirral) 57.8% 42.2%
19 Seacombe 40.87% 59.13%
20 Rock Ferry 37.6% 62.4%
21 Bidston and St James 35.73% 64.27%
22 Birkenhead and Tranmere 30.29% 69.71%
New Brighton is ranked 6 out of 22 wards in Wirral for the percentage of home owners.

What are the occupations of the residents of New Brighton?

The largest employment sector in New Brighton is Professional Occupations. The smallest employment sector is Process Plant & Machine Operatives.
Sector Proportion
Professional Occupations 21.85%
Associate Professional & Technical 15.37%
Administrative & Secretarial 12.35%
Managers, Directors & Senior Officials 12.31%
Skilled Trades 9.12%
Caring, leisure & Other Services 8.84%
Elementary Occupations 7.13%
Process Plant & Machine Operatives 5.58%

New Brighton Education Statistics

We have taken the raw data from the 2021 census to found of the level of education New Brighton residents have in terms of formal qualifications as a percentage. The UK government breaks qualifications down into 7 levels. A detailed explanation of these levels can be found here. However, the Census groups these into just 4 \'levels\'. Here are some examples of the qualifications each census level represents when not stated;

  • Level 1 - GCSE grades D, E, F, or G & below
  • Level 2 - GCSE A*, A, B, C or O Level grades A, B or C
  • Level 3 - A or AS qualification at any grade
  • Level 4 - HNC, Bachelors Degree, Masters Degree or Phd

In this first table we have compared New Brighton to the national average for England.
Level Wallasey England
No Qualifications 13.56% 18.08%
Level 1 9.87% 9.69%
Level 2 14.79% 13.32%
Apprenticeship 5.86% 5.32%
Level 3 19% 16.92%
Level 4 34.45% 33.92%

New Brighton Unemployment Statistics

Since the introduction of Universal Credit, The Department for Work & Pensions have not issued any statistics (in our view) that can be used to ascertain the levels of unemployment or under employment in the UK, just meaningless geographic counts. However, the Office of National Statistics does publish claimant counts of people receiving out of work benefits, be that legacy Jobseeker’s Allowance or Universal Credit as a proportion of people over 16. These figures are usually updated once a month and are for Local Authority Districts and Unitary Authority Districts. So below are the figures of Wirral.
Area Unemployed Yearly Change
Wirral 3.8% -0.3%
North West 4.3% -0.3%
England 3.8% -0.3%
UK 3.7% -0.3%
Source: Office for National Statistics (ONS), Last Retrieved: March 2023
The 2021 census had data on people who were economically active (seeking work) yet unemployed on Census day (Sunday March 21st 2021). These statitics do cover New Brighton on a ward level. However, it has to be noted that the Census day was during the height of the Covid19 pandemic and therefore are not reflective of normal levels of unemployment. For example, between March 2020 and June 2020 people claiming Universal Credit doubled in most areas of the United Kingdom and then steadily declined up to the day of the Census and beyond. This data also contains the proportion of people in part-time work (working between 1-35 hours per week), which maybe an indicator of under employment in New Brighton.
Economic Status Proportion
In Employment 55.03%
In Part-Time Work 27.29%
Unemployed 3.44%
72.71% of the people in work, are in full-time employment in New Brighton

New Brighton & Wirral Immigration Statistics

We have analysed the Census 2021 raw data on country of birth and compiled immigration statistics as percentages of the population. All percentages have been rounded to two decimal places. Below are the figures for New Brighton in the Wirral local area district.

New Brighton has a lower rate of immigrants than Wirral, the North West region and England as a whole.
Area Born in UK Born outside UK
Wallasey 96.11% 3.89%
Wirral 94.56% 5.44%
North West 88.33% 11.67%
England 82.65% 17.35%

New Brighton compared to other wards in Wirral

# Ward Born in UK Born outside UK
1 Birkenhead and Tranmere 87.68% 12.32%
2 Rock Ferry 92.22% 7.78%
3 Bidston and St James 93.23% 6.77%
4 Oxton 93.64% 6.36%
5 Claughton 94.01% 5.99%
6 West Kirby and Thurstaston 94.04% 5.96%
7 Hoylake and Meols 94.25% 5.76%
8 Seacombe 94.28% 5.72%
9 Bromborough 94.44% 5.56%
10 Heswall 94.68% 5.32%
11 Prenton 94.94% 5.06%
12 New Brighton 95.06% 4.94%
13 Liscard 95.09% 4.91%
14 Leasowe and Moreton East 95.58% 4.42%
15 Bebington 95.6% 4.4%
16 Clatterbridge 95.64% 4.36%
17 Upton 95.65% 4.35%
18 Wallasey 96.11% 3.89%
19 Pensby and Thingwall 96.16% 3.84%
20 Moreton West and Saughall Massie 96.16% 3.84%
21 Greasby, Frankby and Irby 96.27% 3.73%
22 Eastham 96.72% 3.28%
'; New Brighton is ranked 18 out of 22 wards in Wirral for the number of residents born outside of the UK.

What is the population of New Brighton and Wirral?

The table below contains the populations figures for each ward in Wirral including New Brighton. These population ONS figures are estimated are dated Mid 2020.

Ward Population
Bebington 15669
Bidston and St James 16256
Birkenhead and Tranmere 16926
Bromborough 16427
Clatterbridge 13986
Claughton 14201
Eastham 14195
Greasby, Frankby and Irby 13728
Heswall 13126
Hoylake and Meols 13451
Leasowe and Moreton East 15086
Liscard 16086
Moreton West and Saughall Massie 13958
New Brighton 15162
Oxton 13784
Pensby and Thingwall 13024
Prenton 14786
Rock Ferry 14751
Seacombe 15609
Upton 16924
Wallasey 14658
West Kirby and Thurstaston 12543
Wirral Total 324336



Last updated: 20/02/2024, Additional Sources: Office for National Statistics & Department for Work & Pensions.

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