Socio-economic statistics for Broad Meadow, Staffordshire

Socio-economic statistics for Broad Meadow, Staffordshire

We have collated a series of socio-economic statistics for Broad Meadow in Newcastle-under-Lyme from UK government sources such as the 2021 Census and the Index of Multiple Deprivation. They should give you a broad snapshot of the area and the surrounding locations. Are the residents of Broad Meadow older than the national average or younger? What is the population of Broad Meadow and Newcastle-under-Lyme? Is Broad Meadow an unemployment hotspot? This page should provide you with the answers.

What are the occupations of the residents of Broad Meadow?

The largest employment sector in Broad Meadow is Elementary Occupations. The smallest employment sector is Managers, Directors & Senior Officials.
Sector Proportion
Elementary Occupations 20.46%
Caring, leisure & Other Services 13.47%
Skilled Trades 13.43%
Process Plant & Machine Operatives 10.91%
Professional Occupations 8.83%
Associate Professional & Technical 8.6%
Administrative & Secretarial 7.81%
Managers, Directors & Senior Officials 6.44%

How many residents own or rent their home in Broad Meadow and Newcastle-under-Lyme

We have taken the raw data from the 2021 census and calculated what proportion of people in Broad Meadow either own or rent their home. All percentages have been rounded to two decimal places. 50.75 of residents own their home either outright or mortgaged. 49.25 of Broad Meadow residents rent their home either privately or through a social landlord.
Area Owned Rented
Holditch & Chesterton 50.75% 49.25%
Newcastle-under-Lyme 67.67% 32.33%
West Midlands 62.8% 37.2%
England 61.31% 38.69%

Broad Meadow has a significantly lower level of home ownership than the national average. This is indicative or an economically deprived area.

Broad Meadow compared to other wards in Newcastle-under-Lyme

# Ward Owned Rented
1 Newchapel & Mow Cop 86.3% 13.7%
2 Maer & Whitmore 84.45% 15.55%
3 Loggerheads 82.88% 17.12%
4 Westbury Park & Northwood 80.26% 19.74%
5 Westlands 75.35% 24.65%
6 Audley 74.57% 25.43%
7 Madeley & Betley 74.53% 25.47%
8 Bradwell (Newcastle-under-Lyme) 72.07% 27.93%
9 Keele 71.86% 28.14%
10 Kidsgrove & Ravenscliffe 70.98% 29.02%
11 May Bank 70.65% 29.35%
12 Wolstanton 69.25% 30.75%
13 Clayton 68.71% 31.29%
14 Talke & Butt Lane 68.51% 31.49%
15 Crackley & Red Street 68.46% 31.54%
16 Thistleberry 60.25% 39.75%
17 Silverdale (Newcastle-under-Lyme) 59.32% 40.68%
18 Holditch & Chesterton 50.75% 49.25%
19 Cross Heath 47.66% 52.34%
20 Knutton 45.32% 54.68%
21 Town (Newcastle-under-Lyme) 34.82% 65.18%
Broad Meadow is ranked 18 out of 21 wards in Newcastle-under-Lyme for the percentage of home owners.

Broad Meadow Health Statistics

Holditch & Chesterton has a significantly lower proportion of residents (>5%) describing their health as very good than the national average for England.
Area VG G F B VB
Holditch & Chesterton 40.96% 34.1% 16.66% 6.51% 1.78%
Newcastle-under-Lyme 43.95% 35.3% 14.5% 4.84% 1.41%
West Midlands 46.4% 34.38% 13.54% 4.37% 1.31%
England 48.49% 33.71% 12.65% 3.98% 1.17%
VG = Very Good, G = Good, F = Fair, B = Bad & VB = Very Bad

How has the health of residents in Newcastle-under-Lyme changed since 2011?

Newcastle-under-Lyme residents who describe their health as either good or very good has increased by 0.12% between the 2011 and 2021 census.
Year VG G F B VB
2011 44.65% 34.48% 14.37% 5.1% 1.4%
2021 43.95% 35.3% 14.5% 4.84% 1.41%
VG = Very Good, G = Good, F = Fair, B = Bad & VB = Very Bad

Broad Meadow Education Statistics

We have taken the raw data from the 2021 census to found of the level of education Broad Meadow residents have in terms of formal qualifications as a percentage. The UK government breaks qualifications down into 7 levels. A detailed explanation of these levels can be found here. However, the Census groups these into just 4 \'levels\'. Here are some examples of the qualifications each census level represents when not stated;

  • Level 1 - GCSE grades D, E, F, or G & below
  • Level 2 - GCSE A*, A, B, C or O Level grades A, B or C
  • Level 3 - A or AS qualification at any grade
  • Level 4 - HNC, Bachelors Degree, Masters Degree or Phd

In this first table we have compared Broad Meadow to the national average for England.
Level Holditch & Chesterton England
No Qualifications 27.76% 18.08%
Level 1 12.08% 9.69%
Level 2 15.99% 13.32%
Apprenticeship 7.19% 5.32%
Level 3 16.94% 16.92%
Level 4 17.32% 33.92%

Broad Meadow & Newcastle-under-Lyme Immigration Statistics

We have analysed the Census 2021 raw data on country of birth and compiled immigration statistics as percentages of the population. All percentages have been rounded to two decimal places. Below are the figures for Broad Meadow in the Newcastle-under-Lyme local area district.

Area Born in UK Born outside UK
Holditch & Chesterton 92.83% 7.17%
Newcastle-under-Lyme 93.21% 6.79%
West Midlands 84.84% 15.17%
England 82.65% 17.35%

Broad Meadow compared to other wards in Newcastle-under-Lyme

# Ward Born in UK Born outside UK
1 Keele 80.46% 19.54%
2 Town 81.6% 18.4%
3 Cross Heath 87.61% 12.39%
4 Thistleberry 88.79% 11.21%
5 Westbury Park & Northwood 90.82% 9.18%
6 Westlands 90.98% 9.02%
7 Knutton 91.62% 8.38%
8 Crackley & Red Street 92.42% 7.58%
9 Clayton 92.67% 7.33%
10 Holditch & Chesterton 92.83% 7.17%
11 Silverdale 93.64% 6.36%
12 Wolstanton 94.21% 5.79%
13 May Bank 94.63% 5.37%
14 Bradwell 95.62% 4.38%
15 Maer & Whitmore 95.7% 4.3%
16 Loggerheads 96.26% 3.74%
17 Talke & Butt Lane 96.41% 3.59%
18 Kidsgrove & Ravenscliffe 96.69% 3.31%
19 Madeley & Betley 96.85% 3.15%
20 Audley 97.25% 2.75%
21 Newchapel & Mow Cop 98.22% 1.78%
'; Broad Meadow is ranked 10 out of 21 wards in Newcastle-under-Lyme for the number of residents born outside of the UK.

Broad Meadow Age Distribution Statistics

We have taken the raw data from the 2021 Census and the calculated the proportion of age groups in Holditch & Chesterton.
Age Band Proportion
4 & under
5 - 9 years
10 - 15 years
16 - 19 years
20 - 24 years
25 - 34 years
35 - 49 years
50 - 64 years
65 - 74 years
75 - 84 years
85 years & over

Broad Meadow Unemployment Statistics

Since the introduction of Universal Credit, The Department for Work & Pensions have not issued any statistics (in our view) that can be used to ascertain the levels of unemployment or under employment in the UK, just meaningless geographic counts. However, the Office of National Statistics does publish claimant counts of people receiving out of work benefits, be that legacy Jobseeker’s Allowance or Universal Credit as a proportion of people over 16. These figures are usually updated once a month and are for Local Authority Districts and Unitary Authority Districts. So below are the figures of Newcastle-under-Lyme.
Area Unemployed Yearly Change
Newcastle-under-Lyme 3.2% -0.1%
West Midlands 5% -0.3%
England 3.8% -0.3%
UK 3.7% -0.3%
Source: Office for National Statistics (ONS), Last Retrieved: March 2023
The 2021 census had data on people who were economically active (seeking work) yet unemployed on Census day (Sunday March 21st 2021). These statitics do cover Broad Meadow on a ward level. However, it has to be noted that the Census day was during the height of the Covid19 pandemic and therefore are not reflective of normal levels of unemployment. For example, between March 2020 and June 2020 people claiming Universal Credit doubled in most areas of the United Kingdom and then steadily declined up to the day of the Census and beyond. This data also contains the proportion of people in part-time work (working between 1-35 hours per week), which maybe an indicator of under employment in Broad Meadow.
Economic Status Proportion
In Employment 55.11%
In Part-Time Work 28.92%
Unemployed 5.58%
71.08% of the people in work, are in full-time employment in Broad Meadow

What is the population of Broad Meadow and Newcastle-under-Lyme?

The table below contains the populations figures for each ward in Newcastle-under-Lyme including Broad Meadow. These population ONS figures are estimated are dated Mid 2020.

Ward Population
Audley 8557
Bradwell 8730
Clayton 2962
Crackley & Red Street 6225
Cross Heath 5607
Holditch & Chesterton 6277
Keele 5159
Kidsgrove & Ravenscliffe 8818
Knutton 3261
Loggerheads 4363
Madeley & Betley 5548
Maer & Whitmore 2640
May Bank 8735
Newchapel & Mow Cop 5645
Silverdale 5848
Talke & Butt Lane 9201
Thistleberry 5789
Town 6569
Westbury Park & Northwood 4899
Westlands 8239
Wolstanton 6538
Newcastle-under-Lyme Total 129610



Last updated: 20/02/2024, Additional Sources: Office for National Statistics & Department for Work & Pensions.

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